Abstract
This chapter is all about the way external factors affect the performance of the organisation. In particular you will see how an organisation is affected by outside events and why it is important to try to anticipate them. By the end of the chapter you should be able to identify the major areas of influence in the outside world and know what to look for in preparing for the future.
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Further Reading
John Argenti, Systematic Corporate Planning (Allen & Unwin, 1971) contains a very readable section on objectives and planning generally.
Igor H. Ansoff, Corporate Strategy (Penguin, 1968) goes into the same subject in greater depth.
John Sizer, An Insight into Management Accounting (Penguin, 1991) is useful if you want to find out more about profit and profitability.
Copyright information
© 1996 Roger Oldcorn
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Oldcorn, R. (1996). Analysing Trends in the Outside World. In: Management. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-13195-2_4
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DOI: https://doi.org/10.1007/978-1-349-13195-2_4
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-59360-8
Online ISBN: 978-1-349-13195-2
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