Table of contents

  1. Front Matter
    Pages i-xiv
  2. A Starting Point

    1. Front Matter
      Pages 1-1
  3. Preparing for the Future

    1. Front Matter
      Pages 17-17
    2. Roger Oldcorn
      Pages 19-32
    3. Roger Oldcorn
      Pages 33-46
    4. Roger Oldcorn
      Pages 47-61
  4. Getting Organised

    1. Front Matter
      Pages 81-81
    2. Roger Oldcorn
      Pages 83-102
    3. Roger Oldcorn
      Pages 103-117
    4. Roger Oldcorn
      Pages 118-132
    5. Roger Oldcorn
      Pages 145-159
  5. Everyday Managing: Getting the Job Done

    1. Front Matter
      Pages 161-161
    2. Roger Oldcorn
      Pages 163-181
    3. Roger Oldcorn
      Pages 182-194
    4. Roger Oldcorn
      Pages 195-209
  6. Keepings Things Under Control

    1. Front Matter
      Pages 211-211
    2. Roger Oldcorn
      Pages 213-226

About this book

Introduction

The third edition of this book aims to improve the quality of management by introducing the reader to those aspects of management which have come to be regarded as good ideas or good practical advice. To be a successful manager today requires a lot of effort - especially thinking! - but the world of the practical manager is in danger of becoming too far removed from the world of management theory. This book attempts to bridge the gap, showing how and where theory can help managerial effectiveness.

Keywords

business management Manager marketing organization strategy

Bibliographic information

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