Abstract
Branding strategy at Taiyo Fishery Co. Limited has always been influenced by changes in Japanese culture and we recently commissioned a complete review of our corporate branding strategy to ensure that we continue to present a corporate image and brand personality that is relevant and appropriate to our various audiences in Japan and elsewhere in the world. The recommendations arising from this review are now being implemented across the group.
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© 1994 Paul Stobart
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Nakabe, K. (1994). Brands, Culture and Business In Japan. In: Stobart, P. (eds) Brand Power. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12840-2_14
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DOI: https://doi.org/10.1007/978-1-349-12840-2_14
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-12842-6
Online ISBN: 978-1-349-12840-2
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