Advertisement

Brand Power pp 225-240 | Cite as

Brands, Culture and Business In Japan

  • Keijiro Nakabe

Abstract

Branding strategy at Taiyo Fishery Co. Limited has always been influenced by changes in Japanese culture and we recently commissioned a complete review of our corporate branding strategy to ensure that we continue to present a corporate image and brand personality that is relevant and appropriate to our various audiences in Japan and elsewhere in the world. The recommendations arising from this review are now being implemented across the group.

Keywords

Fishing Ground Image Brand Fishing Boat Brand Personality Japanese Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Paul Stobart 1994

Authors and Affiliations

  • Keijiro Nakabe

There are no affiliations available

Personalised recommendations