Abstract
For decades the Scandinavian market has not taken much notice of branding. But a number of recent events have combined to change this indifference, with the result that branding has now become of central importance to many Scandinavian businesses.
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© 1994 Paul Stobart
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Dahlman, C. (1994). Brand-Based Strategy and Structure: The Scandinavian Experience. In: Stobart, P. (eds) Brand Power. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12840-2_12
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DOI: https://doi.org/10.1007/978-1-349-12840-2_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-12842-6
Online ISBN: 978-1-349-12840-2
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