Abstract
Non-profit organisations are often as product/service orientated as any private company. For example, universities and colleges produce lists of long established courses in prospectuses which tend to be handbooks for the staff of the institution rather than a marketing vehicle directed at potential students. Many of these courses are delivered in a way that best suits the needs of the institution rather than those of the client and customer.
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© 1992 Tim Hannagan
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Hannagan, T. (1992). The Marketing Plan. In: Marketing for the Non-profit Sector. Macmillan Professional Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-11632-4_3
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DOI: https://doi.org/10.1007/978-1-349-11632-4_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-52582-1
Online ISBN: 978-1-349-11632-4
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