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Table of contents

  1. Front Matter
    Pages i-xii
  2. Tim Hannagan
    Pages 1-16
  3. Tim Hannagan
    Pages 17-32
  4. Tim Hannagan
    Pages 33-48
  5. Tim Hannagan
    Pages 49-62
  6. Tim Hannagan
    Pages 63-79
  7. Tim Hannagan
    Pages 80-93
  8. Tim Hannagan
    Pages 94-101
  9. Tim Hannagan
    Pages 102-126
  10. Tim Hannagan
    Pages 127-143
  11. Tim Hannagan
    Pages 144-153
  12. Tim Hannagan
    Pages 154-174
  13. Tim Hannagan
    Pages 175-187
  14. Back Matter
    Pages 188-190

About this book

Introduction

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Keywords

marketing organization Promotion

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods