Abstract
Exhibitions are of two kinds: those containing individual exhibitors who may be using the show for either advertising and sales or PR purposes, and individual exhibitions which again may serve either purpose. They may be public or private, indoor or outdoor, static or mobile.
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Reference
Frank Jefkins, Effective Press Relations and House Journal Editing, 2nd ed. (Croydon: Frank Jefkins School of Public Relations, 1980), p. 100.
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© 1983 Frank Jefkins
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Jefkins, F. (1983). PR and Exhibitions. In: Public Relations for Marketing Management. Macmillan Studies in Marketing Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-06925-5_9
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DOI: https://doi.org/10.1007/978-1-349-06925-5_9
Publisher Name: Palgrave Macmillan, London
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