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Public Relations for Marketing Management

  • Authors
  • FrankĀ Jefkins

Table of contents

  1. Front Matter
    Pages i-x
  2. Frank Jefkins
    Pages 1-11
  3. Frank Jefkins
    Pages 12-28
  4. Frank Jefkins
    Pages 29-63
  5. Frank Jefkins
    Pages 64-72
  6. Frank Jefkins
    Pages 73-77
  7. Frank Jefkins
    Pages 78-86
  8. Frank Jefkins
    Pages 87-100
  9. Frank Jefkins
    Pages 101-120
  10. Frank Jefkins
    Pages 121-124
  11. Frank Jefkins
    Pages 125-151
  12. Frank Jefkins
    Pages 152-159
  13. Frank Jefkins
    Pages 160-170
  14. Back Matter
    Pages 171-182

About this book

Keywords

marketing marketing management public relations

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Engineering