Public Relations for Marketing Management

  • Authors
  • FrankĀ Jefkins

Table of contents

  1. Front Matter
    Pages i-x
  2. Frank Jefkins
    Pages 1-11
  3. Frank Jefkins
    Pages 12-28
  4. Frank Jefkins
    Pages 29-63
  5. Frank Jefkins
    Pages 64-72
  6. Frank Jefkins
    Pages 73-77
  7. Frank Jefkins
    Pages 78-86
  8. Frank Jefkins
    Pages 87-100
  9. Frank Jefkins
    Pages 101-120
  10. Frank Jefkins
    Pages 121-124
  11. Frank Jefkins
    Pages 125-151
  12. Frank Jefkins
    Pages 152-159
  13. Frank Jefkins
    Pages 160-170
  14. Back Matter
    Pages 171-182

About this book

Keywords

marketing marketing management public relations

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-06925-5
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1983
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-0-333-35915-0
  • Online ISBN 978-1-349-06925-5
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods