Marketing programming to nonprogrammers

  • Peter Juliff
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT)


Based on a case study this paper looks at the problems associated with stimulating the involvement of noninformatics students in academic units related to software development. It provides advice, drawn from experience, on the means by which such students can be attracted to programming, can achieve a professional level of competence and can be encouraged to pursue further information technology studies.


Programming languages information bases interaction and presentation economics and business administration noninformatics majors curriculum (start) curriculum (core) 


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Copyright information

© IFIP 1998

Authors and Affiliations

  • Peter Juliff
    • 1
  1. 1.School of Management Information Systems Faculty of Business and LawDeakin UniversityBurwoodAustralia

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