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Do General Beliefs Predict Specific Behavioral Intentions in Indonesia? The Role of Social Axioms within the Theory of Planned Behavior

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Psychological Aspects of Social Axioms

The purpose of the present study was twofold. First, the study aimed to validate the refined Bahasa Indonesian (BI) version of the Social Axioms Survey (BI-SAS). Confirmatory factor analysis showed that four out of the five dimensions of social axioms identified in the pancultural analysis, namely social cynicism, reward for application, religiosity, and fate control, were empirically robust as indicated by the dimensions' acceptable internal consistency (Cronbach alphas ≥.60) and sig nificant factor loadings of their a priori items. Second, underpinned by theory of planned behavior (TPB), the study examined the role of social axioms as predictors of behavioral intentions in studying, donating, and praying, and of three proximal antecedents of such behavioral intentions (viz. the attitudes toward behavior, subjective norms, and perceived behavioral controls or PBCs). Multiple regression analyses demonstrated that social axiom dimensions had differential relationships with the attitudes, subjective norms, and PBCs of the three behavioral domains. For all behavioral domains, social axioms accounted for a significant amount of the variances in the attitude, subjective norm, PBC, and behavioral inten tion. Social axioms also explained a significant amount of the variance in the intention to study over and above the proximal antecedents of behavioral intention.

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Liem, A.D., Hidayat, S.S., Soemarno, S. (2009). Do General Beliefs Predict Specific Behavioral Intentions in Indonesia? The Role of Social Axioms within the Theory of Planned Behavior. In: Leung, K., Bond, M.H. (eds) Psychological Aspects of Social Axioms. International and Cultural Psychology. Springer, New York, NY. https://doi.org/10.1007/978-0-387-09810-4_13

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