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Collaboration in E-Business: Technology and Strategy

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Managing Business Interfaces

Part of the book series: International Series in Quantitative Marketing ((ISQM,volume 16))

Abstract

With constantly improving information technology, it has become feasible, and in many cases a competitive necessity, to outsource not only component and systems production, but also portions of design. This has led companies to narrow their focus on fewer business processes in a value-chain. To effectively manage the resulting globally distributed system, collaboration among supply chain partners is critical. Collaboration enables sharing of data, processes, and resources, enhancing compatibility between organizations. Some of the areas where companies may collaborate with suppliers are, information visibility, logistics management, production planning, product development, and resource sharing. Collaboration with customers, on the other hand, is largely aimed at revenue enhancement, demand management, order fulfillment, and customer acquisition. Technologies that enable different aspects of collaboration include, access, data sharing, application sharing, process sharing, and free-form interaction. In this chapter we discuss (1) how collaboration creates value in different business contexts with different strategic implications, (2) how online technologies facilitate collaboration, (3) how an optimal technology portfolio can be to chosen for investment, and (4) how a technology portfolio can be deployed. Our objective is to develop an approach for need based selective collaboration with partners.

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Chakravarty, A.K. (2005). Collaboration in E-Business: Technology and Strategy. In: Chakravarty, A.K., Eliashberg, J. (eds) Managing Business Interfaces. International Series in Quantitative Marketing, vol 16. Springer, Boston, MA. https://doi.org/10.1007/0-387-25002-6_8

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  • DOI: https://doi.org/10.1007/0-387-25002-6_8

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-387-24378-8

  • Online ISBN: 978-0-387-25002-1

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