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Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

  • Amiya K. Chakravarty
  • Jehoshua Eliashberg

Part of the International Series in Quantitative Marketing book series (ISQM, volume 16)

Table of contents

  1. Front Matter
    Pages i-xi
  2. New Products and Existing Product Portfolio Management

    1. Juin-Kuan Chong, Teck-Hua Ho, Christopher S. Tang
      Pages 39-62
  3. Supply Chain Coordination

    1. Candace A. Yano, Stephen M. Gilbert
      Pages 65-103
    2. S. Chan Choi, Lei Lei, Qiang Wang
      Pages 133-171
  4. Interfaces in the Internet Space

    1. Richard Steinberg
      Pages 175-201
    2. T.C.A. Bashyam, U.S. Karmarkar
      Pages 203-226
    3. Amiya K. Chakravarty
      Pages 227-256
  5. Field Studies and Real-World Evidence

    1. Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan
      Pages 259-276
    2. Uday S. Karmarkar, Milind M. Lele
      Pages 311-328
  6. Back Matter
    Pages 329-332

About this book

Introduction

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.

MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts:

—New Products and Existing Product Portfolio Management:

Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang

—Supply Chain Coordination:

Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang

—Interfaces in the Internet Space:

Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty

—Field Studies and Real-World Evidence:

Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele

Keywords

Import Japanese End User List Manufacturing Performance business design management marketing organizations

Editors and affiliations

  • Amiya K. Chakravarty
    • 1
  • Jehoshua Eliashberg
    • 2
  1. 1.A.B. Freeman School of BusinessTulane UniversityFrance
  2. 2.The Wharton SchoolThe University of PennsylvaniaUSA

Bibliographic information

  • DOI https://doi.org/10.1007/b106523
  • Copyright Information Springer Science+Business Media, Inc. 2004
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-0-387-24378-8
  • Online ISBN 978-0-387-25002-1
  • Series Print ISSN 0923-6716
  • Buy this book on publisher's site
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