Abstract
This chapter gradually develops and evaluates secondary data indicants alongside the five MEXC capabilities. A subchapter is devoted to each of the MEXC capabilities. Within these subchapters the logical structure is as follows: first, a brief overview of the literature streams concerning the specific capability is presented to describe managerial levers, which are specific decision fields and influenceable aspects within the capability in question.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Kemsa, D. (2019). Development and Evaluation of Secondary Data Indicants. In: An Investor’s Perspective on Marketing Excellence. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24704-1_4
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DOI: https://doi.org/10.1007/978-3-658-24704-1_4
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-24703-4
Online ISBN: 978-3-658-24704-1
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