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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dominik Kemsa worked as a student research assistant and tutor for Prof. Dr. Dr. h.c. mult. Christian Homburg at the chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim. Upon graduation in 2017, he started working at an international management consulting firm.
Bibliographic Information
Book Title: An Investor’s Perspective on Marketing Excellence
Book Subtitle: How Objective Marketing Indicants Can Complement Firm Valuations
Authors: Dominik Kemsa
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-24704-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
Softcover ISBN: 978-3-658-24703-4Published: 31 January 2019
eBook ISBN: 978-3-658-24704-1Published: 18 December 2018
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XVI, 125
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, Sales/Distribution, Financial Accounting
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications