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A Journey to the Blue IT Ocean

A Service-oriented and Sustainable Business Model for IT Service Providers

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Die Blue-Ocean-Strategie in Theorie und Praxis

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Abstract

The perceived comfort zone in a customer relationship between small and medium sized companies and their IT service providers is often deceptive. Organizations risk their competitiveness with deficient IT systems and accept the inherent risks. This business model is still a test bench for IT service providers. More than 500 IT service providers have to give up every year due to inadequate customer loyalty and lack of sustainable customer relationships. ITFLAT.de® provides the opportunity to escape the red ocean and instead become immersed in a blue ocean by adapting the sustainable business model framework providing opportunity for a service-oriented customer relationship.

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Notes

  1. 1.

    Cf. Watzlawick et al. (2011, p. 232).

  2. 2.

    Cancom, http://www.cancom.info/2015/08/5-trends-so-wandeln-sich-it-dienstleister-fuer-sie/, last visited 30.12.2015.

  3. 3.

    Cf. Bruhn (2005, p. 65).

  4. 4.

    Cf. Kim and Mauborgne (2015, p. 49).

  5. 5.

    Cf. Kim and Mauborgne (2015, p. 63).

  6. 6.

    Cf. Kim and Mauborgne (2015, p. 67).

  7. 7.

    Cf. Kim and Mauborgne (2015, p. 71).

  8. 8.

    Cf. Kim and Mauborgne (2015, p. 77).

  9. 9.

    Cf. Lusch and Vargo (2006).

  10. 10.

    Cf. Böhmann et.al. (2013, p. 2).

  11. 11.

    ITFLAT.de® http://itflat.de/ last visited 30.05.2016.

  12. 12.

    Kim and Mauborgne (2015, p. 98).

  13. 13.

    Cf. Osterwalder et al. (2014, p. 29).

  14. 14.

    Cf. Wöhe (2002, p. 306).

  15. 15.

    CF. Bruhn and Stauss (2010, p. 15).

  16. 16.

    CF. http://hexus.net/business/news/channel/12789-intel-launches-multi-site-director/ last visited 30.05.2016 et al.

  17. 17.

    Cf. Computerwoche, http://www.computerwoche.de/a/der-it-servicemarkt-ist-in-bewegung,3068686 last visited 30.05.2015.

  18. 18.

    Cf. Statista, http://de.statista.com/statistik/daten/studie/3017/umfrage/wachstumsraten-in-der-it-branche---zeitreihe/ last visited 14.12.2015.

  19. 19.

    Cf. Innovationspreis der Initiative Mittelstand http://www.imittelstand.de/ last visited 01.05.2016.

  20. 20.

    CF. Kanitz S., Konzept für den Relaunch der Website von ITLFAT.de®, Diplomarbeit, Pforzheim 2009.

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Authors and Affiliations

  1. Nordhausen, Germany

    Steffen Weimann

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  1. Steffen Weimann
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Correspondence to Steffen Weimann .

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Editors and Affiliations

  1. pionierfabrik GmbH, Illingen, Germany

    Thomas Barsch

  2. FOM Hochschule für Oekonomie & Management, Essen, Germany

    Thomas Heupel

  3. Blue Ocean Strategy Partners GmbH, Aschaffenburg, Germany

    Holger Trautmann

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Weimann, S. (2019). A Journey to the Blue IT Ocean. In: Barsch, T., Heupel, T., Trautmann, H. (eds) Die Blue-Ocean-Strategie in Theorie und Praxis. FOM-Edition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15480-6_21

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  • DOI: https://doi.org/10.1007/978-3-658-15480-6_21

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-15479-0

  • Online ISBN: 978-3-658-15480-6

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