Indian Writing in English and Issues of Visual Representation: Judging More than a Book by Its Cover

  • Lisa Lau
  • E. Dawson Varughese

About this book

Introduction

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Keywords

Book covers representation identity postcolonialism re-Orientalism Indian women's writings publishers book covers marketing author branding culture English genre India Indian knowledge media women writing Writing in English

Authors and affiliations

  • Lisa Lau
    • 1
  • E. Dawson Varughese
    • 2
    • 3
  1. 1.Keele UniversityUK
  2. 2.UK
  3. 3.India

Bibliographic information

  • DOI https://doi.org/10.1057/9781137474223
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Literature Collection
  • Print ISBN 978-1-349-50151-9
  • Online ISBN 978-1-137-47422-3
  • About this book