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Palgrave Macmillan

Retail Banking

Business Transformation and Competitive Strategies for the Future

  • Book
  • © 2015

Overview

Authors:
  1. Anna Omarini

    1. Department of Finance, Bocconi University, Italy

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xxvi
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  2. Setting the Scene: Using Past Experience to Inform the Future of Retail Banking

    1. Front Matter

      Pages 1-1
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    2. Introduction: From Banking to Retail Banking

      • Anna Omarini
      Pages 3-24

    3. The History Lesson and the Need to Turnaround

      • Anna Omarini
      Pages 25-60

    4. The Customer-Centric Perspective and How to Get It

      • Anna Omarini
      Pages 61-103

  3. Controlling Consumption and Engaging Customers Seems to be the Issue for Every Retail Business

    1. Front Matter

      Pages 105-106
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    2. Winning the War for the Modern Customer

      • Martin Butler
      Pages 107-126

    3. The Modern Bank Customer

      • Anna Omarini
      Pages 127-180

  4. The Retail Banking of Tomorrow

    1. Front Matter

      Pages 181-182
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    2. Business Transformation, Strategy, and Organization: The Issue is in the Execution

      • Anna Omarini
      Pages 183-213

    3. Conclusions and Recommendations

      • Anna Omarini
      Pages 214-226

  5. Back Matter

    Pages 227-297
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Keywords

About this book

The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.

Authors and Affiliations

  • Department of Finance, Bocconi University, Italy

    Anna Omarini

About the author

The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.

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