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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Emotionale Markenbindung in sozialen Netzwerken
Book Subtitle: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Authors: Stephen K. Schuster
DOI: https://doi.org/10.1007/978-3-658-12241-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-12240-9Published: 05 January 2016
eBook ISBN: 978-3-658-12241-6Published: 22 December 2015
Edition Number: 1
Number of Pages: XVIII, 203
Number of Illustrations: 21 b/w illustrations
Topics: Marketing, Business Strategy/Leadership