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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Strategisches Design der Zukunft
Book Subtitle: Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Authors: Martha Sarah Stevens
DOI: https://doi.org/10.1007/978-3-658-09365-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09364-8Published: 27 April 2015
eBook ISBN: 978-3-658-09365-5Published: 16 April 2015
Edition Number: 1
Number of Pages: XXVI, 204
Number of Illustrations: 95 b/w illustrations
Topics: Market Research/Competitive Intelligence, Marketing, Management