Exhibit Marketing and Trade Show Intelligence

Successful Boothmanship and Booth Design

  • Klaus Solberg Søilen

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xli
  2. Klaus Solberg Søilen
    Pages 1-13
  3. Klaus Solberg Søilen
    Pages 15-79
  4. Klaus Solberg Søilen
    Pages 81-107
  5. Klaus Solberg Søilen
    Pages 109-122
  6. Klaus Solberg Søilen
    Pages 123-126
  7. Klaus Solberg Søilen
    Pages 127-136
  8. Back Matter
    Pages 137-150

About this book

Introduction

This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.

Keywords

Competitive Intelligence Event Marketing Exhibit Marketing Market Intelligence Trade Shows

Authors and affiliations

  • Klaus Solberg Søilen
    • 1
  1. 1., School of Business and EngineeringHalmstad UniversityHalmstadSweden

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-36793-9
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-36792-2
  • Online ISBN 978-3-642-36793-9
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods