Overview
- Kritische Bilanz bisheriger PR-Theorieansätze und Wege zu alternativen Theorien
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Table of contents (16 chapters)
Keywords
About this book
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Bibliographic Information
Book Title: Theorien der Public Relations
Book Subtitle: Grundlagen und Perspektiven der PR-Forschung
Editors: Ulrike Röttger
DOI: https://doi.org/10.1007/978-3-531-91360-5
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-531-15519-7Published: 13 November 2008
eBook ISBN: 978-3-531-91360-5Published: 11 August 2009
Edition Number: 2
Number of Pages: 320
Number of Illustrations: 18 b/w illustrations
Topics: Political Science, Communication Studies, Political Communication