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Strategy is Digital

How Companies Can Use Big Data in the Value Chain

  • Book
  • © 2016

Overview

Authors:
  1. Carlos Cordon

    1. IMD, Lausanne, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  2. Pau Garcia-Milà

    1. Valldoreix, Spain

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  3. Teresa Ferreiro Vilarino

    1. Barcelona, Spain

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  4. Pablo Caballero

    1. Accenture, Sant Cugat del Vallès, Spain

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  • data will change every company in the world
  • frameworks and tools to allow executives from traditional industries to
  • leverage the big data transformation
  • Includes case studies from well-known companies like LEGO, Yamato and Mediq
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 1-8

  3. From Digital Strategy to Strategy Is Digital

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 9-45

  4. Serialization in the Pharmaceutical Industry

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 47-64

  5. The Customer Chain: The Omnichannel and the Omnichain

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 65-83

  6. Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 85-98

  7. New Business Models: Rocket Science

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 99-135

  8. Conclusions

    • Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 137-144
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Keywords

About this book

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Authors and Affiliations

  • IMD, Lausanne, Switzerland

    Carlos Cordon

  • Valldoreix, Spain

    Pau Garcia-Milà

  • Barcelona, Spain

    Teresa Ferreiro Vilarino

  • Accenture, Sant Cugat del Vallès, Spain

    Pablo Caballero

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