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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

  • Conference proceedings
  • © 2021

Overview

Editors:
  1. Evangelos Markopoulos

    1. School of Management, University College London, London, UK

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  2. Ravindra S. Goonetilleke

    1. Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

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  3. Amic G. Ho

    1. School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Hong Kong

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  4. Yan Luximon

    1. Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

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  • Shows how creativity drives design and innovation
  • Reports on strategies for innovative different types of businesses
  • Describes methods for improving communication and branding through design

Part of the book series: Lecture Notes in Networks and Systems (LNNS, volume 276)

Included in the following conference series:

Conference proceedings info: AHFE 2021.

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Table of contents (74 papers)

  1. Front Matter

    Pages i-xviii
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  2. Creativity and Thinking Styles

    1. Front Matter

      Pages 1-1
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    2. Overcoming Bounded Scalability: Achieving Interoperability Through Behavioral Boundary Objects

      • Ruth Schmidt, Katelyn Stenger
      Pages 3-10

    3. Creative Inspiration

      • Leonardo Springer
      Pages 11-15

    4. Beyond IDEO’s Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity

      • Yuuki Shigemoto
      Pages 16-23

    5. Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures

      • Maria Rita Canina, Laura Anselmi, Carmen Bruno, Chiara Parise, Davide Minighin
      Pages 24-30

    6. Fractal Features of Creative Thinking Process

      • Minghan Weng, Rui hu, Liqun Zhang, Xiaodong Li
      Pages 31-39

    7. Contextual Knowledge Sharing Strategy Based on Contextual Thinking in Service Design

      • Long Yuan, Jun Zhang
      Pages 40-46

  3. Innovation During Start-Up and Entrepreneurship

    1. Front Matter

      Pages 47-47
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    2. 3C-Crisis-Concept for SME: Complexity, Capacity and Competence

      • Dennis Bakir, Florian Engels
      Pages 49-55

    3. The Evolutionary Nature of Innovation Businesses

      • Matthias Hillner
      Pages 56-64

    4. Inspiration Mining: Exploring Design Research(ers) Strategies

      • Paulo Maldonado, Ana Ricardo, Ana Almeida, Inês Gonçalino, Raquel Gouveia, Sara Condeça
      Pages 65-72

    5. Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship

      • Evangelos Markopoulos, Anxhela Bilibashi, Hannu Vanharanta
      Pages 73-82

  4. Environment and Sustainability

    1. Front Matter

      Pages 83-83
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    2. Bilateral Knowledge-Sharing for New Product Development Under the UN Sustainable Development Goals

      • Evangelos Markopoulos, Emma Luisa Gann
      Pages 85-93

    3. Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance

      • Evangelos Markopoulos, Alexandra Staggl, Emma Luisa Gann, Hannu Vanharanta
      Pages 94-103

    4. Tailor-Made Smart Sustainable City

      • Daria MotaÅ‚a
      Pages 104-111

    5. The Design of Take-Away Garbage Collection System Based on Service Design

      • Zhiwei Zhou, Tao Xi
      Pages 112-120

  5. Health and Well Being

    1. Front Matter

      Pages 121-121
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    2. Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process

      • Yancong Zhu, Xiaohan Wang, Longxin Ma, Bowen Zhang, Yuchen Jing, Xiaoyu Shen et al.
      Pages 123-127
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Other volumes

  1. Advances in Neuroergonomics and Cognitive Engineering

  2. Advances in Industrial Design

  3. Advances in Ergonomics in Design

  4. Advances in Safety Management and Human Performance

  5. Advances in Human Factors and Ergonomics in Healthcare and Medical Devices

  6. Advances in Simulation and Digital Human Modeling

  7. Advances in Human Factors and System Interactions

  8. Advances in the Human Side of Service Engineering

  9. Advances in Human Factors, Business Management and Leadership

  10. Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity

  11. Advances in Human Factors in Training, Education, and Learning Sciences

  12. Advances in Human Aspects of Transportation

  13. Advances in Artificial Intelligence, Software and Systems Engineering

  14. Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure

  15. Advances in Physical, Social & Occupational Ergonomics

  16. Advances in Manufacturing, Production Management and Process Control

  17. Advances in Usability, User Experience, Wearable and Assistive Technology

  18. Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

  19. Advances in Human Dynamics for the Development of Contemporary Societies

Keywords

About this book

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.


Editors and Affiliations

  • School of Management, University College London, London, UK

    Evangelos Markopoulos

  • Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

    Ravindra S. Goonetilleke

  • School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Amic G. Ho

  • Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

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