Overview
- Editors:
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Androniki Kavoura
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Department of Business Administration, University of West Attica, Aigaleo, Greece
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Efstathios Kefallonitis
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
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Prokopios Theodoridis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
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Table of contents (122 papers)
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- Barry A. Friedman, Merve Yanar Gürce
Pages 541-547
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- Athanasios Manavis, Nikoleta Kapakiari, Ioannis Antoniadis, Panagiotis Kyratsis
Pages 549-555
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- Teresa Borges-Tiago, Osvaldo Silva, Flavio Tiago
Pages 565-574
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- Christina Chalimourda, Nikolaos Konstantopoulos
Pages 575-582
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- Prokopis K. Theodoridis, Dimitris C. Gkikas
Pages 583-591
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- Pinelopi Athanasopoulou, Apostolos N. Giovanis, Spyros Binioris
Pages 593-599
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- Pinelop Athanasopoulou, Krinanthi Gdonteli
Pages 601-608
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- Alexios-Patapios Kontis, Maria Doumi, Anna Kyriakaki, Konstantinos Mouratidis
Pages 609-617
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- Ahmed Ahmim, Mohamed Amine Ferrag, Leandros Maglaras, Makhlouf Derdour, Helge Janicke, George Drivas
Pages 619-628
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- Ahmed Ahmim, Mohamed Amine Ferrag, Leandros Maglaras, Makhlouf Derdour, Helge Janicke
Pages 629-639
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- Nikolaos Bakalos, Nikolaos Doulamis, Anastasios Doulamis
Pages 641-646
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- Anastasios Doulamis, Nikolaos Doulamis, Ioannis Rallis, Ioannis Georgoulas
Pages 647-655
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- Efthymios Ziagkas, Panagiotis Stylianidis, Andreas Loukovitis, Vasiliki Zilidou, Olympia Lilou, Aggeliki Mavropoulou et al.
Pages 657-665
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- Georgios K. Vasios, Ioannis Antoniadis, Yiannis Zevgolis, Costantinos Giaginis, Andreas Y. Troumbis
Pages 677-686
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- Konstantinos Fouskas, Olga Pachni-Tsitiridou, Chrysa Chatziharistou
Pages 687-694
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- Deniz Zeren, Nilüfer Gökdağlı
Pages 695-704
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- Zilmiyah Kamble, Pragati Kelkar, Abhishek Bhati
Pages 705-714
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- Zilmiyah Kamble, Suchittra Namnuad, Nguyen Hoang Phuong, Nguyen Dinh Tuan, Nguyen Hong Hanh
Pages 715-725
About this book
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Editors and Affiliations
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Department of Business Administration, University of West Attica, Aigaleo, Greece
Androniki Kavoura
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Department of Business Administration, State University of New York at Oswego, Oswego, USA
Efstathios Kefallonitis
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Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece
Prokopios Theodoridis
About the editors
Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.