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Bibliographic Information
Book Title: Macmillan Dictionary of Marketing and Advertising
Authors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-10064-4
Publisher: Red Globe Press London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Michael J. Baker 1990
Edition Number: 2
Number of Pages: VIII, 271
Additional Information: Previously published under the imprint Palgrave
Topics: Insurance, Personal Finance/Wealth Management/Pension Planning
Industry Sectors: Finance, Business & Banking, Law