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Front Matter
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Bibliographic Information
Book Title: Financial Dimensions of Marketing
Book Subtitle: A Source Book
Authors: Richard M. S. Wilson
DOI: https://doi.org/10.1007/978-1-349-04344-6
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1981
Edition Number: 1
Number of Pages: XXVII, 312
Additional Information: Previously published under the imprint Palgrave
Topics: Management, Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma