Methodological Issues

  • Richard M. S. Wilson
Chapter

Abstract

The accountant must ask himself various questions before he can provide the best service to marketing management. What are these questions and what standards should be set to achieve effective control in marketing?

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Copyright information

© Macmillan Publishers Limited 1981

Authors and Affiliations

  • Richard M. S. Wilson
    • 1
  1. 1.University of SheffieldUK

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