Financial Dimensions of Marketing

A Source Book Volume One

  • Richard M. S. Wilson
Book

Table of contents

  1. Front Matter
    Pages i-xxvii
  2. Richard M. S. Wilson
    Pages 1-57
  3. Richard M. S. Wilson
    Pages 58-80
  4. Richard M. S. Wilson
    Pages 81-127
  5. Richard M. S. Wilson
    Pages 128-312

About this book

Keywords

business management marketing

Authors and affiliations

  • Richard M. S. Wilson
    • 1
  1. 1.University of SheffieldUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods