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Table of contents (26 chapters)
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Advertising and Communication Effects
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Advertising and Information Processing
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Communication and Branding
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Emotional, Social and Individual Factors and Communication
Keywords
About this book
About the authors
PD Dr. Ralf Terlutter ist Assistent am Institut für Konsum und Verhaltensforschung der Universität des Saarlandes Saarbrücken.
Bibliographic Information
Book Title: International Advertising and Communication
Book Subtitle: Current Insights and Empirical Findings
Editors: Sandra Diehl, Ralf Terlutter
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/3-8350-5702-2
Publisher: Deutscher Universitätsverlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
Softcover ISBN: 978-3-8350-0455-9Published: 27 June 2006
eBook ISBN: 978-3-8350-5702-9Published: 19 September 2006
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: X, 513
Topics: Marketing
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications