Journal of the Academy of Marketing Science

, Volume 21, Issue 1, pp 85–86 | Cite as

Reviews of books, software, and videos

  • Essam Mahmoud
Article
  • 18 Downloads

Keywords

Marketing Book Review International Management Review Section Software Review 

Copyright information

© The Academy of Marketing Science 1993

Authors and Affiliations

  • Essam Mahmoud
    • 1
  1. 1.Department of World BusinessAmerican Graduate School of International ManagementGlendaleUSA

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