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References
Integrated Marketing Communication: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn Chicago: NTC Business Books, 1993, 209 pages
Profitable Direct Marketing, 2nd edition by Jim Kobs Chicago: NTC Business Books, 1993, 396 pages, $47.95
Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More by Alvin Eicoff Chicago: NTC Business Books, 1995, 240 pages, $39.95
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Marketing Services d. e. Visuals. 1995, 27 minutes, $125
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Crittenden, V.L., Kelly, K.J., Bellizzi, J.A. et al. Book and video reviews. J. of the Acad. Mark. Sci. 25, 83–95 (1997). https://doi.org/10.1007/BF02894512
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DOI: https://doi.org/10.1007/BF02894512