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Book reviews

  • Victoria L. Crittenden
  • Mark B. Houston
  • John W. Barnes
  • Kathleen M. Rassuli
  • Stephen Newell
  • Terry W. Loe
  • Elise K. Prosser
  • Raymond F. Keyes
Article
  • 62 Downloads

References

  1. Day, George S. 1992. “Marketing’s Contribution to the Strategy Dialogue.”Journal of the Academy of Marketing Science 20 (Fall): 323–329.Google Scholar
  2. Hamel, Gary and C. K. Prahalad. 1993. “Strategy as Stretch and Leverage.”Harvard Business Review 71 (2): 75–84.Google Scholar
  3. ————— and —————. 1994. “Competing for the Future.”Harvard Business Review 72 (4): 122–130.Google Scholar
  4. Kerin, Roger A. 1992. “Marketing’s Contribution to the Strategy Dialogue Revisited.”Journal of the Academy of Marketing Science 20 (Fall): 331–334.CrossRefGoogle Scholar
  5. McWilliams, Gary. 1995. “At Compaq, A Desktop Crystal Ball.”Business Week, March 20, 96–97.Google Scholar
  6. Pennings, Johannes M. 1985. “Introduction: On the Nature and Theory of Strategic Decisions.” InOrganizational Strategy and Change, edited by Johannes M. Pennings and Associates, 1–34. San Francisco: Jossey-Bass.Google Scholar
  7. Prahalad, C. K. and Gary Hamel. 1990. “The Core Competencies of the Corporation.”Harvard Business Review 68 (3): 9–91.Google Scholar

References

  1. Berry, Leonard L. 1981. “The Employee as Customer.”Journal of Retail Banking 3 (March): 33–40.Google Scholar
  2. ————— 1983. “Relationship Marketing.” InEmerging Perspectives on Services Marketing, edited by L. L. Berry, L. Shostack, and G. D. Upah. Chicago: American Marketing Association.Google Scholar

References

  1. Drumwright, Minnette E. 1994. “Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Criterion.”Journal of Marketing 58 (3): 1–19.CrossRefGoogle Scholar
  2. Kelly, Majorie. 1994. “To Tell the Truth: After The Body Shop, Are There Any Heroes Left?”Business Ethics 8 (September/October): 7–8.Google Scholar
  3. McAllister, Liane. 1994. “Gift Retailers Grow Greener and Greener.”Gifts & Decorative Accessories 95 (9): 46–48.Google Scholar
  4. Waffle, Robert. 1994. “Green Certification Is Not Needed for Sustained Forestry; Point/Counterpoint.”Wood & Wood Products 99 (10): 97–100.Google Scholar

References

  1. Aaker, David A. 1991.Managing Brand Equity. New York: Free Press.Google Scholar
  2. Tauber, Edward M. 1981. “Brand Franchise Extension: New Product Benefits From Existing Brand Names.”Business Horizons 24 (2): 36–41.CrossRefGoogle Scholar
  3. Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow by Gary Hamel and C. K. Prahalad Boston: Harvard Business School, 1994, 327 pagesGoogle Scholar
  4. Marketing Exchange Relationships, Transactions, and Their Media edited by Franklin S. Houston Westport, CT: Quorum, 1994, 319 pages Google Scholar
  5. The Rise and Fall of Mass Marketing edited by Richard S. Tedlow and Geoffrey Jones London: Routledge, 1993, 239 pages Google Scholar
  6. Corporate Realities & Environmental Truths by Steven Bennett, Richard Freierman, and Stephen George New York: John Wiley, 1993, 232 pages Google Scholar
  7. Green Marketing: Challenges and Opportunities for the New Marketing Age by Jacquelyn A. Ottman Chicago: NTC Business Books, 1992, 188 pages Google Scholar
  8. Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction by William M. Weilbacher Chicago: NTC Business Books, 1993, 210 pages Google Scholar
  9. The 22 Immutable Laws of Marketing by Al Reis and Jack Trout New York: Harper Business, 1993 Google Scholar

Copyright information

© Academy of Marketing Science 1996

Authors and Affiliations

  • Victoria L. Crittenden
    • 1
  • Mark B. Houston
    • 2
  • John W. Barnes
    • 3
  • Kathleen M. Rassuli
    • 4
  • Stephen Newell
    • 5
  • Terry W. Loe
    • 6
  • Elise K. Prosser
    • 7
  • Raymond F. Keyes
    • 1
  1. 1.Boston CollegeUSA
  2. 2.Arizona State UniversityUSA
  3. 3.University of TexasEl Paso
  4. 4.Indiana-Purdue UniversityFort Wayne
  5. 5.Bowling Green State UniversityUSA
  6. 6.University of MemphisUSA
  7. 7.University of Southern CaliforniaUSA

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