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Journal of the Academy of Marketing Science

, Volume 6, Issue 4, pp 355–359 | Cite as

Book reviews

  • Chiou-shuang J. Yan
  • Philip C. Burger
  • Philip D. Cooper
  • Lee D. Dahringer
Article
  • 27 Downloads

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References

  1. Long-Range Forecasting: From Crystal Ball to Computer by J. Scott Armstrong (Wiley Interscience, 1978, $24.95, pp. 612.)Google Scholar
  2. The Future File: A Guide for People wiht One Foot in the 21st Century by Paul Dicksou (New York: Rawson Associates, 1977. 243 pp. $9.95)Google Scholar
  3. Making the Most of Management Consulting Services by Jerome H. Fuchs (New York: AMACOM, 1975, 214 pp, $12.95)Google Scholar
  4. International Marketing by Ruel Kahler and Roland Kramer (Cincinnati: South-Western Publishing Co., 1977, 425 pp. $16.50)Google Scholar

Copyright information

© Academy of Marketing Science 1979

Authors and Affiliations

  • Chiou-shuang J. Yan
    • 1
  • Philip C. Burger
    • 2
  • Philip D. Cooper
    • 3
  • Lee D. Dahringer
    • 4
  1. 1.Drexel UniversityPhiladelphiaUSA
  2. 2.State University of New YorkBinghamton
  3. 3.Memphis State UniversityMemphisUSA
  4. 4.University of North Carolina at GreensboroGreensboroUSA

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