Abstract
The study traces patterns of inter-organizational coordination in marketing channels and shows how changes in the relationship among organizations are associated with shifts in orientation and mode of interaction. The analysis is based on developments in agromarketing and food distribution organizations. The current crisis in food supplies and international concern with the availability of raw products should bring this neglected area into the forefront of marketing concern. The study is based on observations of current trends of inter-organizational integration in the U.S., U.K. and Israel. It points to the emergence of a new institutional form the authors call the Societal Marketing Board. The Societal Marketing Board (SMB) is a federated inter-organizational system, comprised of all sectors of an industry, established by legislation to promote the interests of that industry. The analysis concludes that the SMB has the potential: 1) to generate resources and ‘increase the pie’ for the benefit of all; 2) to broaden the oriengation of sectorial organization to reflect a wider range of social interests; 3) to achieve the above goals while curbing direct government intervention. It suggests that the operation of the Societal Marketing Board can contribute toward mitigating the tension from contradictory pressures for greater coordination in the complex marketing system on the one hand, and for economic freedom and market competition on the other.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Abbott, John C., and Creupelandt, H.C.,Agricultural Marketing Boards, Their Establishment and Operation, FAO Marketing Guide, No. 5, 1966, p. 3.
Abbott, John C., “Agricultural Marketing Boards in Developing Countries.”American Journal of Agricultural Economics, (19), 1967, pp. 705–722.
Alderson, Wroe, “Cooperation and Conflict in Marketing Channels”, in Louis W. Stern, (ed),Distribution Channels: Behavioral Dimensions, Houghton Mifflin Company, 1969.
Assael, Henry, “The Political Role of Trade Associations in Distributive Conflict Resolution”,Journal of Marketing, April 1968, pp. 21–28.
Bauer, P.T. and Yamey, B.S., “The Economics of Marketing Reform”,Journal of Political Economics, June 1954, pp. 210–235.
Bucklin, Louis P. (ed.),Vertical Marketing Systems, Scott, Foresman and Company, Glenview, Ill., 1970.
California Department of Food and Agriculture, “Summary of Marketing Programs— 1974”, Bureau of Marketing, 1975.
Cassady, Ralf Jr. and Jones, Wylie L.,The Changing Competitive Structure in the Wholesale Grocery Trade, University of California Press, 1949.
Crawford, Terry L., “The Bill for Marketing Farm-Food Products”, reprinted from theMarketing and Transportation Situation, Economic Research Service, USDA, August 1974.
Eisenstadt, S.N.,Israeli Society, Weidenfeld and Nicolson, London, 1967.
Grether, E.T.,Marketing and Public Policy, Prentice Hall, Inc. 1966.
Hermann, Robert O., “The Consumer Movement in Historical Perspective”, in David A. Aaker and George S. Day (eds.),Consumerism—Search for the Consumer Interest, The Free Press, 1971, p. 10.
Hoos, Sidney, “The Contribution of Marketing Agreements and Orders to the Stability and Level of Farm Income”, in U.S., Congress, Joint Economic Committee,Policy for Commercial Agriculture: Its Relation to Economic Growth and Stability, Hearings, before a subcommittee on Agricultural Policy, 1957, p. 318.
Hoos, Sidney,The Montaya Bill Again, Gianini Foundation, U.C. Berkeley, May 1975.
Hurd, Lorne W.J., “Discussion: Collective Bargaining for Agriculture, Marketing Boards, Marketing Orders, and Other Controls”,American Journal of Agricultural Economics, (19), 1967, p. 1392.
Izraeli, Dov, “The Cyclical Evolution of Marketing Channels”,European Journal of Marketing, Vol. 5, No. 3, 1971, p. 137.
Izraeli, Dov,Franchising and the Total Distribution System, Longman, 1972.
Izraeli, Dov, Izraeli, Dafna N. and Meissner, Frank (eds.),Agricultural Marketing for Developing Countries, Israel University Press and John Wiley and Sons, 1976.
Izraeli, D. and Zif, J.,Have Marketing Boards Fulfilled Their Purpose?, Symposium at Tel Aviv University, Feb. 2, 1976, unpublished (Hebrew).
Izraeli, Dov and Zif, Jehiel,Societal Marketing Boards, Israel Universities Press and John Wiley and Sons, 1977.
Koh, T.H.,A Comparative Study of Agricultural Marketing Legislation in Canada, Australia, United Kingdom and the United States, Department of Agricultural Economics, University of Guelph, Pub. No. AE(64-65) 11, Nov. 1964, pp. 3–4.
Kohls, Richard L. and Downey, W. David,Marketing of Agricultural Products, (4th ed.), MacMillan, 1972, p. 171.
Lindblom, Charles,The Intelligence of Democracy, New York: Free Press, 1965.
Linewoes, David F., “Let's Get on with the Social Audit: A Specific Proposal”,Business and Society Review, No. 4, Winter 1972–73, pp. 39–50.
Mallen, Bruce, “A Theory of Retailer-Supplier Conflict, Control and Cooperation,”Journal of Retailing, Summer, 1963, pp. 24–33, and p. 51.
Morley, J.A.E., “Marketing Boards”, in T.K. Warley (ed.),Agricultural Products and their Markets, Augustus M. Kelley, New York, 1967.
Moskowitz, Milton R., “Choosing Socially Responsibile Stocks” and “Industry Rates Itself”,Business and Society Review, Spring 1972, pp. 71–75, 96–99.
North, Douglas C.,Growth and Welfare in the American Past, Englewood Cliffs: Prentice Hall, 1966, p. 137.
Olson, Mancur,The Logic of Collective Action, Cambridge, Harvard University Press, 1965.
Prakash, Sethi S., (ed.),The Unstable Ground: Corporate Social Policy in a Dynamic Society, Melville Publishing Co., 1974.
Preston, Lee E. and Post, James E.Private Management and Public Policy: The Principle of Public Responsibility, Prentice Hall, 1975.
Sandan, Ezra, “Use of Marketing Boards in Developed and Developing Countries”, in Dov Izraeli, Dafna N. Izraeli and Frank Meissner (eds.),Agricultural Marketing for Developing Countries, Israel Universities Press and John Wiley and Sons, 1976.
Shepherd, Geoffrey S. and Futrell, Gene A.,Marketing Farm Products, Iowa State University Press, (5th ed.), 1969, ch. 31.
Stern, Louis W. and Heskett, J.L., “Conflict Management in Interorganization Relations: A Conceptual Framework”, in Louis W. Stern (ed.),Distribution Channels: Behavioral Dimensions, Houghton Mifflin, 1969.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Izraeli, D., Izraeli, D.N. & Zif, J. Integrative processes in agricultural marketing channels. JAMS 5, 203–220 (1977). https://doi.org/10.1007/BF02729504
Issue Date:
DOI: https://doi.org/10.1007/BF02729504