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Journal of the Academy of Marketing Science

, Volume 16, Issue 3–4, pp 95–103 | Cite as

A framework for the combination of forecasts

  • Benito E. Flores
  • Edna M. White
Special Section

Abstract

A framework for the systematic study of the combination of sales and market forecasts is proposed based on the types of forecasts to be combined and the methods used to combine them. A detailed survey of the literature is given in terms of the developed framework and general conclusions about the combination of forecasts area are developed. Some future needs for research are also discussed.

Keywords

Simple Average Forecast Method Exponential Smoothing Forecast Error Variance Individual Forecast 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 1988

Authors and Affiliations

  • Benito E. Flores
    • 1
  • Edna M. White
    • 2
  1. 1.Texas A & M UniversityCollege StationUSA
  2. 2.Bryant CollegeBryantUSA

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