Journal of the Academy of Marketing Science

, Volume 8, Issue 4, pp 322–331 | Cite as

Looking at the age of salespersons

  • Panos Apostolidis


This research reports on the significance of identifying and measuring the attitudes of salespersons, especially on how they perceive their self-development opportunities. The analysis of attitudes—after the employees were segmented into four age groups—indicates that the salespersons between the ages of 26–35 display lower levels of enthusiasm than the norm. Seeds of anxiety, excess mobility, new career demands and other reasons are examplified in related literature of the last decade. Some marketing practices and implications are discussed.


Positive Attitude Psychological Contract Growth Opportunity Harvard Business Review Sales Management 
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Copyright information

© Academy of Marketing Science 1980

Authors and Affiliations

  • Panos Apostolidis
    • 1
  1. 1.University of ScrantonScrantonUSA

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