Geographic mobility and demographic and socioeconomic market segmentation
A change in geographic location is a common occurrence in American society and it tends to initiate a series of consumption decisions. Past research indicates that those who move tend to differ in demographic and socioeconomic characteristics from those who do not move. Likewise, local movers have been found to differ from long-distance movers. This study analyzes the extent to which intercounty movers differ from intracounty movers on socioeconomic and demographic variables. The results suggest that these two groups are not unique market segments.
KeywordsIncome Market Research Canonical Correlation Total Move Local Mobile
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