How to Conduct a Social Media Audit

Data Analysis, Developing and Implementing Action Items

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This segment explains how to analyse the data collected from the social media audit to develop and implement action items to further enhance your business’ social media performance.

Keywords

  • social media
  • social media audit
  • social media presence
  • social media performance
  • business
  • digital marketing
  • continuous improvement

About this video

Author(s)
Karen E. Sutherland
First online
21 February 2021
DOI
https://doi.org/10.1007/978-981-16-1146-9_16
Online ISBN
978-981-16-1146-9
Publisher
Palgrave Macmillan
Copyright information
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021

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