How to Conduct a Social Media Audit

Facebook and Instagram Audience Insights

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This video provides an overview of the most helpful analytics to review on Facebook and Instagram Insights to better understand your audience.

Keywords

  • social media
  • social media audit
  • audience research
  • target audience
  • business
  • digital marketing
  • Facebook Insights
  • Instagram Insights
  • customers

About this video

Author(s)
Karen E. Sutherland
First online
21 February 2021
DOI
https://doi.org/10.1007/978-981-16-1146-9_11
Online ISBN
978-981-16-1146-9
Publisher
Palgrave Macmillan
Copyright information
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021