How to Conduct a Social Media Audit

Facebook and Instagram Audience Insights

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This video provides an overview of the most helpful analytics to review on Facebook and Instagram Insights to better understand your audience.


  • social media
  • social media audit
  • audience research
  • target audience
  • business
  • digital marketing
  • Facebook Insights
  • Instagram Insights
  • customers

About this video

Karen E. Sutherland
First online
21 February 2021
Online ISBN
Palgrave Macmillan
Copyright information
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021