Overview
- A broad overview of quantitative approaches in marketing
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Table of contents (30 chapters)
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Marketing Models and Marketing Research Methods
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Consumer Behavior and Retailing
Keywords
About this book
Editors and Affiliations
About the editors
Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria.
Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria.
Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
Bibliographic Information
Book Title: Quantitative Marketing and Marketing Management
Book Subtitle: Marketing Models and Methods in Theory and Practice
Editors: Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt
DOI: https://doi.org/10.1007/978-3-8349-3722-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Hardcover ISBN: 978-3-8349-3060-6Published: 12 July 2012
Softcover ISBN: 978-3-8349-4657-7Published: 18 July 2014
eBook ISBN: 978-3-8349-3722-3Published: 31 January 2013
Edition Number: 1
Number of Pages: V, 627
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications