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Bibliographic Information
Book Title: Computergestütztes Promotioncontrolling
Book Subtitle: Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Authors: Dieter Litzinger
DOI: https://doi.org/10.1007/978-3-663-08318-4
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1996
Softcover ISBN: 978-3-8244-6366-4Published: 16 December 1996
eBook ISBN: 978-3-663-08318-4Published: 01 July 2013
Edition Number: 1
Number of Pages: XXI, 262
Number of Illustrations: 19 b/w illustrations
Topics: Marketing