Book titles in this series

  1. Maladaptive Consumer Behavior

    Theory, Research, and Intervention

    Editors:
    • Ingrid Martin
    • David W. Stewart
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook

  2. Visualizing Marketing

    From Abstract to Intuitive

    Authors:
    • S. Umit Kucuk
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  3. The Customer Asset

    Understanding and Managing its Value

    Authors:
    • Neil Bendle
    • Shane Wang
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • eBook

  5. Contemporary Trends in Marketing

    Problems, Processes and Prospects

    Editors:
    • Aarti Saini
    • Justin Paul
    • Satyanarayana Parayitam
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • eBook

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