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Behavioural Economics

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The New Palgrave Dictionary of Economics

Abstract

Since economics is certainly concerned with human behaviour – with, as Marshall put it, ‘[the] study of mankind in the ordinary business of life’ – the phrase ‘behavioural economics’ appears to be a pleonasm. What non-behavioural economics can we contrast with it? The answer to this question is found in the specific assumptions about human behaviour that are made in neoclassical economic theory.

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Authors and Affiliations

  1. http://link.springer.com/referencework/10.1007/978-1-349-95121-5

    Herbert A. Simon

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  1. Herbert A. Simon
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© 2018 Macmillan Publishers Ltd.

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Simon, H.A. (2018). Behavioural Economics. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95189-5_413

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