The New Palgrave Dictionary of Economics

2018 Edition
| Editors: Macmillan Publishers Ltd

Law and Economics of Copyright and Trademarks on the Internet

  • Stefan Bechtold
Reference work entry
DOI: https://doi.org/10.1057/978-1-349-95189-5_2865

Abstract

This article provides an overview of the new opportunities and challenges for copyright and trademark law and economics research created by the Internet. It reviews the relevant literature in the field of copyright law, in particular as it relates to piracy, liability and market structure, Digital Rights Management, the relationship between copyright and contract, and incentives for creativity. As far as trademark law is concerned, the article describes the empirical literature, focusing on keyword advertising. The article concludes with an outlook on future research areas and methodologies.

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Notes

Acknowledgment

The author would like to thank Aurelia Tamo` for very helpful research assistance.

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Authors and Affiliations

  • Stefan Bechtold
    • 1
  1. 1.