Abstract
This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsBibliography
Auletta, K. 2010. Googled: The end of the world as we know it. New York: Penguin.
Battelle, J. 2006. The search: How google and its rivals rewrote the rules of business and transformed our culture. New York: Portfolio Trade.
Edelman, B., M. Ostrovsky, and M. Schwartz. 2007. Internet advertising and the generalized second price auction. American Economic Review 97(1): 242.
Lahaie, S., D.M. Pennock, A. Saberi, and R.V. Vohra. 2007. Sponsored search auctions. In Algorithmic game theory, ed. N. Nisan, T. Roughgarden, E. Tardos, and V.V. Vazirani. Cambridge: Cambridge University Press. Ch. 28.
Levy, S. 2009. Secret of googlenomics: data-fueled recipe brews profitability. Wired, 17(6). Available at: http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics?currentPage=all. Accessed 9 Feb 2013.
Levy, S. 2011. In the plex: How Google thinks, works, and shapes our lives. New York: Simon & Schuster.
NSF. 2004. On the origins of Google. Available at http://www.nsf.gov/discoveries/disc_summ.jsp?cntn_id=100660. Accessed 9 Feb 2013.
Varian, H.R. 2006. Position auctions. International Journal of Industrial Organization 24(7): 1–10. Available at: http://www.ischool.berkeley.edu/research/publications/varian/2007/position. Accessed 9 Feb 2013.
Varian, H.R. 2009. Online ad auctions. American Economic Review 99(2): 430–434. Available at: http://www.aeaweb.org/articles.php?doi=10.1257/aer.99.2.430. Accessed 9 Feb 2013.
Varian, H.R. 2012. Economics of internet search. In Handbook on the economics of the internet, ed. J.M. Bauer and M. Latzer. Basingstoke: Edward Elgar.
Author information
Authors and Affiliations
Editor information
Copyright information
© 2018 Macmillan Publishers Ltd.
About this entry
Cite this entry
Varian, H.R. (2018). Google. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95189-5_2857
Download citation
DOI: https://doi.org/10.1057/978-1-349-95189-5_2857
Published:
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-95188-8
Online ISBN: 978-1-349-95189-5
eBook Packages: Economics and FinanceReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences