Abstract
This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.
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Varian, H.R. (2018). Google. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95189-5_2857
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DOI: https://doi.org/10.1057/978-1-349-95189-5_2857
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