The New Palgrave Dictionary of Economics

2018 Edition
| Editors: Macmillan Publishers Ltd


  • Hal R. Varian
Reference work entry


This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.


Ad auctions Auctions Google Internet economics Search engines Pagerank 

JEL Classification

L86 D83 
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Copyright information

© Macmillan Publishers Ltd. 2018

Authors and Affiliations

  • Hal R. Varian
    • 1
  1. 1.