Abstract
In markets for any goods but those which are absolutely homogeneous in both reality and perception, there are many ways in which firms may compete, price being one, but only one of these. The others include advertising and other forms of increased selling effort, product differentiation, improvement in product quality, customer service, warranties and the like, and bundling of other goods or services without charge or at low prices.
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Bibliography
Bain, J.S. 1956. Barriers to new competition. Cambridge, MA: Harvard University Press.
Schmalensee, R. 1986. Advertising and market structure. In New developments in the analysis of market structure, ed. J.E. Stiglitz and G.F. Mathewson. Cambridge, MA: MIT Press.
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Lancaster, K.J. (2018). Non-price Competition. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95189-5_1739
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DOI: https://doi.org/10.1057/978-1-349-95189-5_1739
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Online ISBN: 978-1-349-95189-5
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