The New Palgrave Dictionary of Economics

2018 Edition
| Editors: Macmillan Publishers Ltd

Survey Research

  • James N. Morgan
Reference work entry


Getting facts, expectations, reasons or attitudes by interviewing people has a long history, but scientific survey research required three innovations which only came in the twentieth century – scientific probability sampling, controlled question stimuli and answer categorization, and multivariate analysis of the rich resulting data sets. Textbooks abound (Moser and Kalton 1971; Lansing and Morgan 1971; Sonquist and Dunkelberg 1977; Rossi et al. 1983).

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© Macmillan Publishers Ltd. 2018

Authors and Affiliations

  • James N. Morgan
    • 1
  1. 1.