The New Palgrave Dictionary of Economics

2018 Edition
| Editors: Macmillan Publishers Ltd

Selling Costs

  • F. M. Scherer
Reference work entry


Exchanging goods and services through a market permits great increases in the efficiency of productive activity. Yet markets are not costless. Appreciable costs must be incurred to bring buyer and seller together and to inform their transactions. When borne by the seller, these are conventionally called selling costs.

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© Macmillan Publishers Ltd. 2018

Authors and Affiliations

  • F. M. Scherer
    • 1
  1. 1.