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The New Palgrave Dictionary of Economics pp 1–9Cite as

Palgrave Macmillan

Behavioural Economics

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Abstract

Since economics is certainly concerned with human behaviour – with, as Marshall put it, ‘[the] study of mankind in the ordinary business of life’ – the phrase ‘behavioural economics’ appears to be a pleonasm. What non-behavioural economics can we contrast with it? The answer to this question is found in the specific assumptions about human behaviour that are made in neoclassical economic theory.

This chapter was originally published in The New Palgrave: A Dictionary of Economics, 1st edition, 1987. Edited by John Eatwell, Murray Milgate and Peter Newman

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  1. http://link.springer.com/referencework/10.1007/978-1-349-95121-5

    Herbert A. Simon

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  1. Herbert A. Simon
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    Simon, H.A. (1987). Behavioural Economics. In: The New Palgrave Dictionary of Economics. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95121-5_413-1

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    • DOI: https://doi.org/10.1057/978-1-349-95121-5_413-1

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    • Publisher Name: Palgrave Macmillan, London

    • Online ISBN: 978-1-349-95121-5

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